Building brands, scaling platforms, and crafting visual stories at the intersection of creativity, strategy, and AI-powered innovation.
I'm Santiago Fernández Barrio — a Creative Strategist, Fractional CMO, and AI Growth Architect based in Buenos Aires. With over two decades of experience, I've founded an award-winning creative agency, led branding for a major automotive marketplace, and I'm currently building a sports-tech platform from scratch.
As a Runway Global Creative Partner, I beta-test cutting-edge generative AI tools before they reach the market. I thrive at building scalable marketing engines that deliver measurable ROI across international markets.
Awarded for "Día del Amigo" campaign for Quilmes — one of the most recognized effectiveness awards in advertising.
Active member of Runway's Global Creative Partner Program, beta-testing generative AI features before production release.
Built an award-winning agency (Doda Vanster), led branding at Karvi, and currently building Suplentes.com from zero.
Directed campaigns for Mondelez (Tang, Oreo, Halls), Neutrogena, J&J, Gillette (P&G), and other leading consumer brands.
Recognized at the Ibero-American Advertising Festival for creative excellence in advertising and communication.
Designed AI-driven content automation and workflow systems, empowering teams to increase efficiency and scalable output.
Whether you need a strategic partner, a creative director, or someone to build your marketing engine from scratch — I'd love to hear about your project.